Mr Heating, a company offering energy-saving solutions, was facing high costs from buying leads through third-party providers. While these leads brought in some business, the expenses were too high and unsustainable. They needed a more affordable way to generate their own high-quality leads and grow their business.

Lead Generation Strategy

We developed a customised lead generation plan based on Mr Heating’s ideal customers. This strategy focused on attracting relevant traffic to their website and capturing valuable leads directly.

Landing Page Optimisation

We improved their website landing pages with clear, strong calls to action (CTAs) and informative content about their energy-saving products. This helped turn more visitors into leads.

Targeted Digital Advertising

We ran focused ad campaigns on Google Ads and social media platforms, targeting users interested in energy-saving solutions. This precise targeting boosted lead quality and lowered acquisition costs.

SEO for Organic Leads

Alongside paid ads, we worked on SEO by optimising website content with relevant keywords related to energy-saving. This increased their search engine rankings and generated a steady flow of free organic leads.

Lead Management Tools

We introduced tools to track and manage leads effectively, helping Mr Heating nurture potential customers and avoid losing follow-ups.

Soon after implementing the strategy, Mr Heating experienced a significant rise in high-quality leads. These were generated at a much lower cost compared to buying leads, reducing their overall lead acquisition expenses.

4. Client Feedback: Happy with Sustainable Growth

Mr Heating was very satisfied with the results. Generating leads in-house at a fraction of the previous cost improved their ROI and gave them more control over their marketing efforts. This allowed them to grow sustainably and efficiently.

Conclusion: Smart Lead Generation Drives Business Growth

Our work with Mr Heating shows how a focused, custom lead generation strategy can cut costs while increasing lead volume and quality. By moving away from expensive third-party leads to their own cost-effective marketing, Mr Heating scaled their business without overspending.