The owner of Khaleej Restaurant, based in Leicester, approached us with a powerful vision  to open an authentic Middle Eastern eatery that would feel both modern and traditional. But like many first-time restaurant owners, he felt overwhelmed.

There was no brand identity, no logo, no interior design, and no launch strategy, just a great idea and a short deadline. He needed help turning this blank canvas into a standout dining experience that would attract local customers from day one.

We delivered a full end-to-end solution  branding, interiors, print, signage, and digital working closely with the client to bring his dream to life. Here’s how:

 Building a Bold, Cultural Brand

We started by creating a distinctive brand identity. The logo, colour palette, and typefaces were inspired by traditional Middle Eastern motifs with a fresh, modern twist. This identity extended through the entire restaurant — from menus and signage to wall art and uniforms — creating instant recognition and brand trust.

 Menus That Reflect Culture

Our design team developed visually rich menus with custom food photography, Arabic-English typography, and layout that told a story. The menu didn’t just showcase dishes — it highlighted the culinary heritage behind them, adding depth to the dining experience.

 Eye-Catching Signage and Shopfront

We designed and installed striking exterior signage and internal graphics that were both bold and elegant. The result? A shopfront that stood out on the high street and drew in passers-by. Every sign and print item was aligned to the brand’s identity, offering a seamless visual experience.

 Interior Design with Cultural Soul

Working alongside local suppliers, we turned an empty space into a warm, inviting restaurant. From lighting to wall textures, seating to decor, everything was carefully selected to blend Middle Eastern warmth with contemporary style — creating an atmosphere that felt upscale but welcoming.

 Creating Buzz for the Grand Opening

To build excitement, we helped plan and promote a grand opening event. We managed invites, created branded content, and ran a social media campaign that attracted influencers, food lovers, and members of the local community. On launch day, the restaurant opened to a full house and rave reviews.

Thanks to our complete brand and launch support, Khaleej Restaurant didn’t just open — it made a statement. Within weeks, it became known for its authentic cuisine, inviting ambience, and standout branding. The client was able to launch on schedule with a polished presence and has since grown a loyal customer base.

Today, Khaleej stands as a shining example of how creative direction, local expertise, and thoughtful design can turn an idea into a beloved local business.

Need Help Launching Your Restaurant?

At 1Key Solution, we specialise in full-service branding, signage, and marketing for hospitality businesses in Leicester and across the UK. From initial concept to opening day, we guide you through every step — creatively, strategically, and on time.

Contact us today to learn how we can help bring your restaurant vision to life